Secrets to chicken success

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Posted Tue, Sep 11, 2012

EAT MORE CHIKIN: Chick-Fil-A is challenging McDonalds and other established fast-food chains by offering multiple scholarships to college student and athletes to further their education. (Photo by Laurence Washington)

BRIGHTON, Colo. — They didn’t invent the chicken — just the chicken sandwich. From a small eatery, to a multi-billion dollar food chain, Chick-Fil-A has made its chicken sandwich to be as well known as the Big Mac — if not bigger.

Ever since Chick-Fil-A’s founder S. Truett Cathy opened the restaurant’s doors in 1967, Chick-Fil-A has become a major contributor to the fast-food industry. The restaurant has become successful enough that there are more then 1,600 stores in 39 states as well as Washington, D.C. There are plans to open an additional 77 stores in 2012.

The Brighton location has rapidly grown over the past few years. General manager Nick Usher, who has been with the company for 10 years, and at the Brighton store for three, said that Chick-Fil-A has always had a growing sales rate since its first opening over 60 years ago, and that more people are becoming familiar with the trademark chicken. Not only is Chick-Fil-A popular with the general public throughout the U.S., they are also becoming increasingly popular with the college scene.

College football is one of the biggest hypes of the year for any college student, but now the students can enjoy a college education along with their meal. Chick-Fil-A offers multiple scholarships to college student and athletes to further their education.

“Chick-Fil-A has given out over $20 million for all the team members in college scholarships…the kickoff game (Chick-Fil-A’s annual sponsored football game to start the college football season), they give $50,000 to both schools for just playing in the game to put towards their scholarships. They do the same thing for the Chick-Fil-A Bowl. So it’s just giving back to the community.”

It has been easy for them to give back for education just on their yearly profits. In 2011, Cathy had his company reach past $4 billion, a 13 percent increase from the previous year.

Chick-Fil-A today has established itself into a powerhouse “fast-food” bistro, which it is beginning to pull away from other fast-food giants and not to even be considered fast food.

“Higher level of community service, giving back to the community, much more personable with the guests, and obviously the food since they’re a restaurant, serve higher quality food.”

Usher said, who also spoke of new and returning items to the Brighton store, which was popular with the public. “One thing that is at least going to happen is last winter we tested out the chicken tortilla soup and that is actually coming back in January and it will be a permanent item because it was such a new hit.” There was even a hint that they would soon add an additional cookie to their newest chocolate chunk cookie.

The appreciation for the chicken store has risen to new heights this year as during their Chick-Fil-A Appreciation Day on August 1st had great success with many stores as most of them experienced “longer waits because there were so many people there” said the GM.

Not only do the employees feel pleased with the quality of the stores, but also the customers feel the same way. “Overall just really great” said Dillyn McLucas, a frequent customer at the 120th Thornton store.

“The service I’ve had there has always been really good. Making sure they get everything I need, they’re very polite.” McLucas, who is a current college student over at Front Range Community College said that he “definitely never had any bad experiences” with Chick-Fil-A, “very consistent as far as what I have been getting in food quality.”

What seems to make Chick-Fil-A not your average fast-food restaurant are the three simple rules set by the founder: listen to the customer, focus on getting better before trying to get bigger and put emphasis on quality. These three simple rules have quickly been seared into every employee working for the store and it simply shows.

If anything shows from its constant annual growth in sales or its awards that the company has received, is that the pride and dedication that the Brighton store and all the other stores throughout the U.S. have put into creating a chicken chain worthy of being the future for chicken. So as the company would say, and so would the cows “Eat more chikin.”

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About Scott Corbridge

Hey, my names Scott and I'm a big sports fan and an avid Broncos and Nuggets guy. I love the outdoors and writing on my own time. I hope that after college, I can become a sports journalist covering certain teams or sports; I want to write mainly like Woody Page, Mike Kliz, or Rick Riely.

View all posts by Scott Corbridge

7 Responses to “Secrets to chicken success”

  1. Simone DeAlba Says:

    Good use of stats and numbers, they enhanced your article.

    Reply

  2. Antoinette Says:

    Great story Scott not only were you onformative but you made me want to run out and get a chicken sandwhich immediately. I love the research that you found out about the scholarships that the resturant offers and how they are doing as a buisness good information. Great article..

    Reply

  3. KevinHall Says:

    Good story, I didn’t know that one of the main stores was right here in Colorado

    Reply

  4. Ashley King Says:

    This was a great story, I like how they aren’t just about getting their food out and makig money, like most companies do. They are into helping college students succeed, and giving back to their community, and this article supported this.

    Reply

  5. Michael Wilson Says:

    Have the recent controversies affected the company’s revenue at all?

    Reply

  6. Leah Raaflaub Says:

    Very well written article! Interesting and easy to read!

    Reply

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